Fundamentals of HR Analytics

Learn how HR Analytics leverage the power of data in order to make better informed (data-driven) workforce-related decisions. With a data-driven approach to HR, you’ll be able to convincingly show business leaders the direct impact of HR processes and initiatives on business outcomes --- revenue, expenses and profit, productivity, and customer satisfaction.


Many executives have identified people analytics as a key priority. Thus, in the recent years, progressive companies have been actively developing their internal HR analytics capabilities. Case studies have shown that HR analytics have been successfully used in areas such as:

  • Predicting turnover risks and modeling scenarios in advance to reduce the loss

  • Isolating the key employee experience factors for optimal job performance, engagement, and job satisfaction

  • Identifying the impact of talent hiring, retention and engagement

  • Generating predictive metrics for selecting high-performing applicants

  • Identifying high-value paths and leadership candidates

Who should join?

  • HR executives or leaders who want to understand how to set up an HR analytics team

  • HR professionals responsible for establishing, leading, or managing an analytics function

  • HR professionals who want to expand their competencies in HR analytics

  • Business executives who want more from HR

Learning Objectives

  • Set-up an HR analytics team or department;

  • Implement HR analytics (from conceptualization, formulation of business issue/question, implementation, data analysis to implementation and evaluation);

  • Run basic descriptive and predictive HR analytics (using Microsoft Excel) 

  • Visualize data (using power BI)

Course Outline

  1. Basics

    • Why HR Analytics?

    • Competencies of an HR Analytics Leader

    • Setting-up an Analytics Team

  2. How to Implement an HR Analytics Project

    • Conceptualization (Formulate Business Questions and Build Hypothesis)

    • Execution (Generate Data, Conduct Analyses, Generate Insights and Recommendations, Communicate)

    • Implementation and Evaluation

  3. Case Studies:

    • Employee Engagement

    • Attrition Risk Analysis and Management

    • Predictive Analytics for Improving Employee Well-Being

    • Job Performance Analytics

  4. Data Analysis Basics

    • Doing Basic Analytics: Descriptive and Predictive (using MS Excel)

    • Introduction to Data Visualization (using Power BI)

About the Speaker

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Dr. Marshall Valencia

Director of Research & Analytics,

Premier Value Provider, Inc.

Dr. Marshall is a social and organizational psychologist with a vast array of professional experience as a social scientist, a human resource and organizational consultant and trainer. He was a former faculty member and the director for research at the Nottingham University Business School (NUBS), University of Nottingham Malaysia Campus and a former director in the board of the Psychological Association of the Philippines. With over 25 years of experience, he has published his researches in scientific journals and presented in scientific conferences in Italy, France, Germany, Switzerland, U.S.A, Australia, South Africa, Japan, Thailand and Malaysia.




March 19-20, 2019


I'M Hotel, Makati Avenue 

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April 10-11, 2019


Quest Hotel Cebu, Cebu City 

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Registration starts at 8:00am

Complimentary food and snacks will be provided.


Thanks for submitting!


Elaine Magbag

(+632) 404-9524


Abbey Hinto 

(+632) 404-9524


Learning Investment

Early Bird Rate (until February 28 only) - Php 11,000+VAT

Group Rate (3 pax or more) - Php 10,000+VAT

Regular Rate - Php 13,000+VAT

For your convenience, you may deposit your payment at any branch of BANCO DE ORO.

Account Name: Premier Value Provider, Inc.

Account Number: 006830102862

Branch: Trident-Gil Puyat

- Please email a copy of the deposit slip with company name, company TIN number, company address, participant name/s, and participant contact number/s to

- Receipt of payment means final confirmation of attendance.  

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