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This training course will teach participants how to implement descriptive and basic predictive analytics tools and techniques on various types of data (sales and marketing, customers, operations, finance, and human resources). Using open-source software, participants will learn how to process and mine their data in order to generate powerful actionable insights that impact business outcomes. Even without any technical background on statistics, but with the aid of user-friendly tools and software, participants will be able to process data, run basic descriptive and predictive analytics, and generate powerful visualizations and dashboards.


At the end of the training course, participants should be able to:

  1. Understand the process and outcomes of descriptive and predictive analytics;

  2. Learn the core concepts of analytics and how it applies in the context of business intelligence;

  3. Determine the appropriate analytics tool for any given business question to be addressed;

  4. Run the analytics tools and techniques using an open-source statistical software --- Jamovi and Power BI;

  5. Accurately interpret results of the analysis and generate insights;

  6. Create functional data dashboards


  1. Employees who have the responsibility and the need to transform business data into critical business decision insights

  2. Employees who want to acquire or upgrade their data analytics and data visualization competencies

  3. Data analysts from any business unit that generates, processes, and analyzes quantitative data

Note: No prior statistical or programming knowledge is required. This is designed for learners with any background.


Introduction to Data Analytics

Foundation Concepts

  • Data, Variables, and Measurements

  • Statistical Inferences

Data Cleaning and Structuring

Day 2

Basic Tools and Techniques for Descriptive and Predictive Analytics

  • Descriptive Statistics

  • Key Drivers Analysis

  • Analysis of Group Differences

Day 3

Tools and Techniques for Predictive Analytics

  • Data visualization and Insight Extraction using Power BI

  • Transforming data into dashboards

Our Resource Speakers

Dr. Marshall Valencia

Dr. Marshall Valencia is a social and organizational psychologist with 20 years of professional experience as an HR and organizational consultant, a trainer, and a social scientist. He has extensive experience in data analytics handling different types of market, customers, and human resource research projects across different industries.

He was a former faculty member and director for research at the Nottingham University Business School Currently, he also teaches Statistics and HR Analytics courses in the graduate program of the University of the Philippines Psychology Department. He has published his researches and presented in scientific conferences in Italy, France, Germany, Switzerland, U.S.A., Australia, South Africa, Japan, Thailand, and Malaysia.

For more questions and clarifications:

Thanks for submitting! If you are interested contact

(+632) 8404 9524 or email us at

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