Customer Analytics: Practical Tools and Techniques
Learn how to get insights from your customer data and how to truly understand your customers. Participants will learn how to use simple tools in transforming their customer and marketing data into powerful actionable insights. Through hands-on exercises, participants will learn how to run descriptive and predictive analytics across the full customer lifecycle from the customer awareness stage all the way to the customer loyalty stage.
This course is designed for marketing and CRM professionals who DO NOT have any background in analytics, statistics, or data science. This is a practical course for learners from any background.

EVENT DETAILS
February 16-18, 2021
1:00pm to 4:30pm
Delivery Mode: Online(via Zoom)
Learning Objectives
At the end of this online training, participants should be able to:
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Display basic analytics literacy competencies
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Perform the core descriptive and predictive customer analytics tools and techniques using open source softwares (JAMOVI and PowerBI)
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Perform various customer analytics: customer segmentation, customer touchpoint analysis, analysis of marketing interventions (A/B Testing), key drivers analysis of customer satisfaction, brand awareness and attitudes, and customer loyalty.
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Create customer dashboards using PowerBI
No prior statistical or programming knowledge is required for this course. This is designed for learners with any background.
Who should join?
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Customer Analytics Marketing and CRM professionals and executives, marketing and business analysts, customer analysts, brand managers, and, product managers
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Employees who have the responsibility and the need to transform customer and marketing data into critical business decision insights
Course Outline
Day 1: Introduction to customer analytics
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The WHY of Customer Analytics
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Steps in Doing Customer Analytics
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Metrics, Methods and Tools
Practical Tools and Techniques for Customer Analytics
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Core concepts: Data, Measurements and Modeling
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Descriptive Analytics and Predictive Analytics
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Core Tools and Techniques: Using JAMOVI
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Descriptive Analytics and Creating a Customer Dashboard: Using Power BI
Day 2: Analytics for Knowing and Understanding the Customer
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Customer Segmentation Analysis and Creating Customer Personas
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Customer Lifetime Value
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Customer Journey Mapping
Day 3: Analytics Tools Across the Customer Lifecyle
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Analytics for the Awareness Stage: Brand Awareness and Customer Attitudes
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Analytics for the Consideration and Purchase Stage: Analyzing Touch Points and A/B Testing
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Analytics for the Post-Purchase and Loyalty Stage: Measuring Loyalty and Determining Key Drivers
About the Speaker
For your convenience, you may deposit your payment at any branch of:
BANCO DE ORO
Account Name: Premier Value Provider, Inc.
Account Number: 006830102862
Branch: Trident-Gil Puyat
UNIONBANK
Account Name: PREMIER VALUE PROVIDER, INC.
Account Number: 002410007904
Learning Investment
Group Rate (3 pax or more) – ₱7,500 per pax + VAT
Regular Rate – ₱9,000 per pax + VAT
- Please email a copy of the deposit slip with company name, company TIN number, company address, participant name/s, and participant contact number/s to info@pvpi.ph.